Facebook’s Calibra Sued for Copying Startup’s Logo

Wilfred Michael 

Wilfred Michael

News reporter

11 October 2019,
21:12
Facebook’s Calibra Sued for Copying Startup’s Logo

Facebook has another regulatory issue to contend with following a filing against Calibra, the subsidiary supposed to make the digital wallet for their planned Libra cryptocurrency.

Current, an alternative, app-based banking platform filed a civil complaint against Facebook for using a logo that is too similar to their’s for the planned Calibra wallet.

The startup’s filing submitted Thursday at the U.S. District Court for the Southern District of New York reveals that Current is seeking a preliminary injunction and monetary damages for copyright infringement.

“The infringing mark adopted and used by the Calibra Defendants is not only confusingly similar to but virtually identical to the Current Marks.” a section of the lawsuit alleges.

Current also took to Twitter to reveal their discontent with the 'similar' logos.

this is what happens when you only have 1 crayon left pic.twitter.com/2JY5JfesQD

— Current (@current) June 19, 2019

Notably, the infringement was traced to Character, a branding, and design agency that Current named as a defendant in its lawsuit. 

Current had hired Character to create the startup’s logo back in 2016, a graphics that the firm now uses for its mobile app and other services to establish a unique relationship with its user base.

Upon being contacted by Facebook to work on the Calibra wallet’s branding, Character allegedly produced a strikingly similar logo despite being fully aware of the Current marks that they also created.

Current also noted that upon contacting Facebook to reach a mutually acceptable resolution, discussions are unfruitful, with the social media giant not showing any evidence that it intends to stop using the infringing logo.

Although Current is seeking a court hearing on the matter, the nature of the lawsuit suggests that Facebook could seek to settle the case outside the court and perhaps focus on more pertinent regulatory issues surrounding the Libra project.

 

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